Pointupmedia

Point Up products and services add up to an award-winning digital advertising platform that brands and agencies have said “blows away” the competition. It’s not only the ads, it’s how our deep experience as a publisher-side ad server has enables us to serve them. We achieve better viewability, better engagement, better response rates than our competitors. No wonder advertisers and publishers are disillusioned about ad tech. It wasn’t always this way. When Point Up first opened its doors as an ad server in what we did was very clear: we served ads on publisher sites that allowed those publishers to monetize their digital real estate. We were a publisher partner, and we were always very vocal about that. As the industry evolved, we found ourselves the largest independent ad server in the world — after all the others got acquired by the likes of Google or went out of business. But we also found that ad serving had become less interesting to customers, who now took it for granted. Simply serving ads was not enough to help publishers make money. In addition, we began to see that because networks grew and more ads were served in less time, some of the ads weren’t viewable. And most of them didn’t have the ROI advertisers thought they were getting, or the CPMs publishers needed to stay alive.