Pop My Way

The Pop My Way range makes life easier for parents and features mix-and-match baby essentials with unique interchangeable accessories that are designed to "pop" onto the garment. Attach collars, bibs or dummy/toy straps to the shoulder poppers on the bodysuits, cardigans or two-way zippered sleepsuits. Lost socks are also a thing of the past thanks to Pop My Way's clever ankle poppers on the trousers and socks. Every item is fully certified by the Global Organic Textile Standard (GOTS). This means that everything is measurably sustainable, from the harvesting of our cotton, to the rights of our factory workers, through to our packaging and even beyond with the introduction of circularity through the "Pop My Way Preloved" scheme. The pastel collection is made from certified organic Peruvian pima cotton, so it is luxurious, super soft and durable. To achieve the net zero and sustainable development goals, the fashion industry must make drastic changes. Pop My Way can be the game-changing brand that the industry needs. We aim to challenge mindsets around fast fashion and throw away clothing from the start of a baby's life, educate consumers and have a positive impact on the planet. The way that parents purchase and think about their baby's clothes and their own will impact the next generation and allow the industry to slow down. We no longer need a wardrobe full of clothes. We need a few high quality, comfortable, practical, durable clothing items that last and can be passed down or circulated. This is the future.