Popcircle

PopCircle brings trusted discovery and sharing to the social web. When people shop and search online, they’re presented with advertisements, recommendations generated by computer algorithms, and product reviews from complete strangers. These approaches fail to match the real-world dynamic people rely on most: word-of-mouth recommendations from small groups of people they trust. 92% of people trust product recommendations from those they know personally–more than any other form of advertising or promotion. PopCircle brings that word-of-mouth dynamic to life online. On PopCircle, Circles of friends and trusted sources power Recommendations for our members to discover products and content. Circles also power Collections, which our members use to personally express themselves by sharing products and content. PopCircle gives people the power to discover and share what they love with circles of people they trust.