Post Vidai

Established in 1994, Post Vidai is the unique collection that focuses on the development of Vietnamese contemporary art. ‘Vidai’ in Vietnamese means ‘great’ or ‘monumental’, which was used widely in propaganda slogans and posters. The use of this term is a playful way of collecting the artistic gestures after the establishment of ‘Doi Moi’, Vietnam’s ‘great’ economic reforms of the late 1980s. Post Vidai is a title that provokes questions of ambition, to imagine a space and time inspired by the past but looking towards a prosperous future in Vietnam. It is also a phrase that reflects the focus of the collection – the post Doi Moi generation, when contemporary art started its practice and discourse in Vietnam.