Postagrid Ltd

Content and branding are persistently developed independently of one another. It's like baking bread in two different kitchens: one has the recipe, the other has the ingredients, and the bakers in each speak different languages. Meanwhile, they are told to make as much bread as possible, so that their produce takes up more space on the shelves. After all,"It's a numbers game" and "Visibility is key." In the world of social media, content creators use branding to quickly imbue their content with an identity. They have the ingredients but lack the recipe. Meanwhile, recipe books of visual identities and brand guidelines sit out of reach, too heavy and cumbersome to use. At Postagrid, we believe that branding IS content and content IS branding. Both are part of the process in building and maintaining a brand. Like art, a brand cannot be manufactured or mass-produced. Though it might be copied, it can never be replicated. A brand is not a "thing" projected and perceived; it begins in the space between concept and reality, and it grows in the space between production and consumption. Its identity morphs and evolves until it is no longer shaped by the space; it shapes the space. A brand is art. Your content and branding should be art too. Postagrid refuses to churn out content and decorate it with mood-board branding. We see content and branding as a united force—an art—that, when unlocked, sets innovation free from sanitised, corporate prisons. We specialise in content branding and offer a range of services, including brand and content strategy consultations, visual identity design, and Instagram makeovers and takeovers that bake art into your brand. DM to learn more about our services and how to set innovation free.