Potentiate

Launching new products and expanding markets for growing life sciences, medical device, and high tech companies for over 25 years. How do you know if your product is priced right for where you're launching it? How do you know if you're even marketing it to the right audience? Market investigation, that's how. Many entrepreneurs have a great idea, but they don't do the market research to determine if the product is a good fit, or they started building something based on their own need, but it's not selling well, and they can't figure out why. If you've spent a lot of money trying to sell a product in a certain way, it can be very hard to pivot the product or the business model. Scary to think how much more it will cost. Terrifying, even. Some examples of what we do- Conduct Market Intelligence—become the expert on your buyers, who they are, how they buy and their key buying criteria- Learn and document your buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make- Define the competitive landscape—become an expert on your competition and how they are positioned, so you know where your product fits in the marketplace- Collaborate with product management and marketing to develop product positioning, messaging, and content that resonates with your target buyer personas- Develop marketing programs for the products in conjunction with your marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. Common Deliverables: Strategic marketing plan Commercialization plan for grants Value proposition Market Intelligence report Go-to-market and new product launch plans Market expansion recommendations Startup business plan