Powerlooks Global Sdn Bhd

Powerlooks is Branding by Numbers. We help companies and individuals develop data-led brand strategy. While we derive meaning from numbers, we are not driven but led by it. We use numbers together with qualitative insight to help clients strategize their brand. The process involves: 1) Where we are - This is accomplished with data led surveys using the existing database (so the client does not spend extra funds on an external sample), for both company and personal branding. Measurement scales employed are based on peer reviewed empirical research- For individuals the same scales are adapted for personal and CEO branding. 2) Where do we want to be - We discuss indepth with company brand managers, employing cited models developed through empirical testing and research- The same is adapted for individuals. 3) What is the gap and the strategy to close the gap- A unique framework is employed to help clients bridge this gap, customized for each client. The Brand Strategy Blueprint aims to maximize results with minimum effort and costs, utilizing existing resources- For companies, methods usually involve employee and employer branding, and customer targetting- For individuals, it includes personal style and grooming, mindset, etiquette, targeted behaviour and relationships, and customer profiling. Our CEO and main consultant analyst is Dr Dianne Tsen. We also work with a team of professional associates all certified in their respective areas of Business Analytics, Brand Design, Intellectual Property application and protection, Professional Image and Etiquette, International Protocol, NLP, Professional Trainers and many others as required by each unique client. Contact us to know more about how we can help you strategize your brand with your existing resources. Connect with us also if you are a trainer, consultant or corporate services provider for collaborations. We love new ideas! Connect with Dianne at: dianne@powerlooksglobal.com