Practica Group, Llc

Practica Group is a partnership of anthropologists and problem-solvers who discover cultural insights that yield strategic outcomes. Using an ethnographic lens to translate the world into human terms, we tackle questions lying at the heart of critical business decisions for clients and markets globally. We’re at our best working closely with client partners to advance their strategic goals. Our research expertise and industry experience includes a wide range of application-driven projects and training modules, ranging from product or service development, improving customer experiences, building brand resonance, and identifying business opportunities. Contact our Partners: Ed Bovich, Ph.D. l ebovich@practicagroup.com Rita Denny, Ph.D. l rdenny@practicagroup.com Erica Herman l eherman@practicagroup.com Michael Powell, Ph.D. l mpowell@practicagroup.com Charley Scull, Ph.D. l cscull@practicagroup.com