Practical Magic Drogerie Chain

Practical Magic" is the largest and leading specialized chain of retail supermarkets selling perfumes, cosmetics and household chemicals in the Perm region. We are also proud to be a part of the Russian Drogerie Union. Every month, every second family in Perm makes a purchases in our supermarkets! Our difference from other drogerie supermarkets: 1. Full coverage of the city with two formats of stores:'Specialty Store in the Mall" and "Store Near Home". Qualitative selection of sites for new store openings. Excellent financial discipline. A wide range of goods (up to 47'500 titles), including exclusive product lines. Trading matrix and pricing lining up individually each year. The best choice for Color Cosmetics (45 brands) in the format of a self-service with professional advisers. New products and renown bestsellers of luxury perfumes are offered at low prices. The unique loyalty program for regular customers (discount programs and special offers). A large amount of monthly advertising. Recognizable single style of stores (external and internal imaging, business equipment, pos-materials).