Practice Theory

We are an award-winning brand and design studio based in Singapore. We believe in design’s communicative and discursive power—producing a body of work that is known for combining strong conceptual thinking with typographic rigour. The studio’s scope of work extends further through a rich network of collaborators that includes photographers, directors, architects, front- and back-end developers, and writers. We engage in these collaborative efforts to create meaningful content and brand assets for our clients. Our design process is informed by research, contextual understanding and an acute awareness of cultural signifiers. We see good design as the perfect negotiation between concept, content and form—this allows us to produce work that is engaging, relevant, and of high production value.