Practise Studio

Practise is a US and NZ-based graphic design practice that works across a variety of media for a diverse range of individuals, organisations, and companies. Projects include identity systems and strategy, exhibition design, books, packaging, websites, signage and wayfinding, posters, typefaces, stationery, video, patterns, and textile design for advertising, architectural, civic, cultural, fashion, and publishing clients across Europe, Asia, Australasia, and North America. The studio is run by partners James Goggin, a British and/or Australian art director, graphic designer, and educator from London via Sydney, Stockholm, Copenhagen, Auckland, and Arnhem; and Shan James, a New Zealand and/or Hong Kong Chinese designer and illustrator from London via Hong Kong, Auckland, and Arnhem. Together they have built the studio in collaboration with design assistants, interns, and an extensive network of trusted designers, writers, editors, web developers, photographers, videographers, printers, and binders. “Practise” is a verb, but sounds like a noun (in British spelling, at least). Our name deliberately plays with this duality, suggesting that a graphic design studio might operate equally as a useful service (noun: a professional practice) and as a space for research, speculation, contemplation, and experimentation (verb: repeatedly performing activities and learning from them, e.g. “practise makes perfect”).