Premier Retail

Premier Retail is an iconic Australian retailer and owns two of the most exciting and fastest-growing retail brands, Peter Alexander and Smiggle. Born from homegrown beginnings, our stores now stand proudly on some of the most famous high streets and popular shopping centres around the world. Today, Premier Retail operates over 450 stores and employs more than team members across Australia, New Zealand, Singapore, Malaysia, Ireland, and the United Kingdom. Premier Retail also operates a wholesale distribution channel whereby select wholesale retail partners sell Smiggle products in an additional 15 countries. Our team is focused on delivering great service to our customers and bringing new product offerings to life. Our strong brand and retail teams are supported by Premier Retail Services with expertise in eCommerce, Marketing, Loyalty, Finance, IT, Supply Chain, Distribution Centres and People & Culture. 2025 Premier Retail is formed after an internal restructure involving the separation of the Peter Alexander and Smiggle businesses from the remainder of the Just Group. Thereafter the Just Group was acquired by Myer Holdings Limited. Support Office & Premier Retail Services Our Support Office and Premier Retail Services is located on St Kilda Rd in Melbourne. All our Merchandising, Planning, Product Development and Visual Merchandising teams are based in Melbourne. Supporting our brands are our shared services that include eCommerce, Marketing, Loyalty, Finance, IT, Supply Chain, Distribution Centres and People & Culture.