Preto Novo

Preto Novo is a multidisciplinary platform, creative consultancy, and research bureau dedicated to cultivating eclectic and unconventional ideas across art, music, fashion, culture, and design for both brands and institutions. Founded by Roberto Neri, Preto Novo positions itself as a cultural narrator, capturing the pulse of the new and the velho (the old) world reframed through contemporary expression. The agency creates high-impact cultural events, strategies and brand activations that resonate deeply with marginalized communities, forging enduring creative spaces and narratives that matter. Some of the world’s most forward-thinking brands have entrusted us with their vision, including Puma, Maison Kitsuné, Havaianas, and more. Preto Novo is a response to the now, curating and convening some of the most influential and visionary talent from the most niche, underground, and dynamic creative scenes across the globe.