Preventum Initiative

We strive to improve health outcomes and save lives by bringing together researchers and technologists to find innovative and effective solutions to address large-scale public health challenges. Our current focus remains in the youth drug prevention space. The drug landscape in the USA is changing with fentanyl-laced substances and counterfeit medications leading to an increase in drug overdose deaths. Our effective, evidence-based youth drug prevention tool, FEND™, engages, informs and empowers young people to make informed decisions about their health. FEND content encourages youth to abstain from drug use, but also includes harm-reduction information for youth who are already experimenting or using drugs. FEND - know more, be safe.