Pride & Joy

Our single purpose is to: Entrepreneurize the remarkable people amongst today’s unemployed. By creating a world class value added brand from the very best of New Zealand primary ingredients. Through a completely radical manufacturing, distribution & marketing ecosystem. And building a brand and business that creates one new entrepreneur every single day. Forever. Phew. So what does that mean? Really? Simply put, it means – make the world’s best ice cream, with the world’s best ingredients from New Zealand. Make it in these cool little micro factories that fit on the back of a truck (really) and sell it through even cooler, and even littler, silver pods designed by a leading New Zealand architect. And the best bit of all (we think) is that each pod will be fully owned and operated by someone who was previously an 'unemployee'. They own the business, they run it, and they bank all the profit they make.