Primal Purpose

Humanity’s primal purpose is to choose love over fear. But we’re perfectly imperfect so fear will challenge us and pain is inevitable. And often this pain is driven by a disconnect to our own story; an unhealthy consumption of other people’s lives over the creation of our own. We become lost in a field of comparison & expectation and instead of a world full of original stories, a familiar societal script is written time and time again. Primal Purpose creates visual catalysts to remind you of the pain you’ve overcome and your unique purposeful path ahead. We empower you to reconnect to your story. VISION A world full of original stories that elevate humanity. MISSION We visually illustrate PAIN TO PURPOSE transformations to empower people to reconnect to their own story. FINE ART CANVAS PRINT STYLE An authentic, dramatic + raw reflection of your PAIN TO PURPOSE story will evoke resilience, triumph and power. Printed on gallery quality canvas, the 40x60 inch fine art print is nestled in a stunning floating Australian made Oak frame. PORTRAIT A highly reputable visual storyteller will use iconic Rembrandt style lighting to capture a stunning black + white portrait of you. Your photographer will take the time to connect to you, to capture a powerful side profile epitomizing your transformative story. STORY Founder + Creative Maestro Mel will dive deep to explore your life-defining PAIN TO PURPOSE story. An empath and innate storyteller, Mel will use the written word to bring your experience (using your very personal tone, perspective and feelings) to life. SHORT FILM Coming in 2023