Primary Arms, Llc

Primary Arms® is a leading innovator, manufacturer, and retailer in the firearms, tactical gear, and outdoor sporting goods industry. With a strong presence both online and in brick-and-mortar retail, along with a growing wholesale (B2B) and government (B2G) distribution network, we serve a diverse customer base in over 17 countries including the UK, Canada, and New Zealand. Founded in 2007 by Marshall Lerner, Primary Arms has evolved from a small startup into one of the fastest-growing e-commerce companies in our category. We are widely recognized for providing exceptional customer service, unbeatable value, and forward-thinking product innovation. Our proprietary optics line, featuring the patented ACSS® reticle system, has earned global recognition for performance and reliability. Headquartered in Houston, Texas, our team of more than 150 professionals operates from a new, state-of-the-art facility powered by advanced cloud-based ERP and e-commerce systems. With an A+ rating from the Better Business Bureau and a steadfast commitment to customer satisfaction, Primary Arms is proud to deliver game-changing products and services to shooters, professionals, and outdoor enthusiasts worldwide. Learn more: Follow us: Instagram:@primaryarmsonline |@primaryarms_optics |@primaryarms_gov Twitter:@PrimaryArms |@PAOptics YouTube: Primary Arms Online | Primary Arms Optics Facebook: Primary Arms Online | Primary Arms Optics | Primary Arms Government