Primary Impact

We are a boutique consultancy of marketing experts and technologists focusing exclusively on the needs of advertising agencies, marketers and media companies. We understand the media/advertising business because we’ve lived it. Digital media throws off enormous amounts of data: expensive to manage, difficult to process and even more difficult to act upon. Primary Impact simplifies data processes and helps get at what marketers need: true consumer insights. We work with ad agencies, marketers and emerging media start-ups to understand how to make sense of the data they have or develop the consumer knowledge they need to create media products and services that resonate. Primary Impact finds the story behind the numbers.