Prime Group, Llc

Prime Group is a full-service opinion research company that helps organizations, companies and non-profits understand how to communicate and prosper in a competitive environment. The company was founded in 2002 by Greg Schneiders and Wen-Tsing Choi, and has offices in Washington, DC and Los Angeles, CA. Prime Group specializes in message development, message testing, and audience segmentation. It offers to clients cutting-edge research approaches such as our unique M3 message-testing methodology, as well as more traditional research methodologies such as in-depth interviews, focus groups, ethnographic research, and online, text, and phone surveys.