Prime Luxury Group

As the Founder of Prime Luxury Group (PLG), Penelope is a true Miami native. As a Luxury Marketer and Real Estate Advisor with a unique eye for branding, content, promotions, advertising mediums with a strategic dedication to the growing demands of the luxury real estate market. Over 16+ years of real estate knowledge and collectively much more serves as a major factor behind PLG's expertise in the industry. With a deep experience marketing a multitude of luxury properties, projects and collaborating with a wide range of high-end clients which have included Perry Ellis, Calvin Klein, GHM Hotels, The Setai, South Beach, The Ritz-Carlton Residences & Hotels, The Shore Club, Versace, and Cosabella made the PLG possible. Formerly, Penelope was an integral partner serving as VP and Marketing/Branding Curator for a Top-producing group which encompassed numerous luxury real estate websites. The unprecedented achievements brought prominent growth, resulting in the teams’ vast rise as one of South Florida’s leading sales forces of a high-end real estate on Miami Beach’s shoreline; while achieving a steady yearly growth of $120M with a total of $500M in new listings. Through these engagements, PLG has acquired an intimate understanding of the diversity and unique characteristics of the luxury market and how it relates to the local real estate market. Prime Luxury Group uses a tactful vision, creative talents, and extensive resources to meet clients short-term and long-term goals. PLG's multifaceted industry collaborations have imbued PLG with the value of flexibility, energetic responsiveness, and a spot-on commitment to client engagement. Our Mission: Prime Luxury Group is revolutionizing the buying and selling of luxury real estate by passionately combining superior marketing strategies, dignified negotiations, and expert analysis Our Vision: Guide Clients efficiently Strengthen our position in the market Deliver with passion and purpose Our Values: Results Experience Smart Strategy Uncompromising Business Ethics Loyalty | Leadership Teamwork Superior Negotiations