Prime Plots Group

Prime Plots is a specialist land and development advisory business focused on unlocking value, de-risking decisions and delivering results for landowners, developers and institutional investors. We operate at the intersection of planning, investment and development, combining market intelligence with strategic insight to shape viable, high-value outcomes. Consultancy of the Year – Hertfordshire Residential Development Awards 2025 Prime Plots was recognised for excellence in planning-led land consultancy, public-sector estate strategy and high-value disposals across Hertfordshire. The award reflects our work advising councils, MATs and public landowners on rationalisation, compliance-led disposals, development strategy and capital receipt generation. We are fully retained on all instructions, providing a tailored and confidential service with director-level involvement throughout. Our core expertise includes: • Residential development land agency (strategic and consented) • Forward sales and PRS / BTR bulk transactions • Off-market opportunities and structured disposals • Land assembly, planning promotion and value creation Our geographic focus covers Hertfordshire, Buckinghamshire, Bedfordshire, Surrey, Sussex and North West London, with national reach on select mandates. From small infill sites to large multi-phase PRS and BTR transactions, we bring clarity, creativity and commercial discipline to every instruction. Our approach is grounded in intelligent land strategy — not just marketing, but positioning assets correctly, understanding policy, and matching the right parties at the right point in the cycle. Learn more at