Priority 1 Powersports
Beta motorcycles have always been connected with the history and evolution of life on two wheels. The company was founded in Florence in 1905 under the name 'Società Giuseppe Bianchi', for building handmade bicycles. At the end of the 1940s, with the changes that had taken place in Italian society and the development of motorized transport, the company switched to motorcycle production. The simple expedient of attaching an engine with a roller transmission to one of its bicycles, a typical example of Italian creativity, resulted in the first motorbike produced by the Tuscan firm.
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