Pro Shop

Pro Shop is a media and commerce company that connects golf with mainstream culture. The company was founded in 2023 by veteran media executives with an extensive background in golf and entertainment, Chad Mumm and Mark Olsen from Vox Media, Joe Purzycki from Puck, and David Miller from PGA TOUR. Pro Shop operates Pro Shop Studios, its entertainment division that produces Full Swing and co-produced Happy Gilmore 2 both on Netflix and serves as the PGA TOUR’s preferred production partner in Hollywood; Skratch, a premier digital media brand for premium content at the intersection of golf and culture; Sugarloaf Social Club, a bespoke golf commerce brand; and the recently acquired GolfWRX, the internet’s most trusted destination for golf news, gear reviews, and community forums. Pro Shop has offices in Los Angeles, California; Ponte Vedra Beach, Florida; New York City, New York and Washington DC. For general inquires: caddie@proshop.inc