Produtora Bem Me Vi

The Bem Me Vi Cultural Producer was born in 2019 with the aim of promoting culture, providing exchanges, learning and connection between artists, the public, investors/sponsors and professionals to support young talents. We seek to combine actions, social responsibility and fostering culture, aligning with the ESG (Environmental, Social and Governance) agenda to connect with generation Z, who values brands with purpose and inclusion. We highlight the importance of investing in youth, especially in Brazil, which has the largest young population in history, with many of them living on the outskirts and without training or employment opportunities. Our initiative is seen as an opportunity for companies to get involved with social responsibility and the democratization of access to art by sponsoring or supporting these projects, which can increase connections with young audiences and provide organic promotion on social media. This generation seeks brands that give value to the individual and that have purposes that make a difference. And this means that brands that support our actions expand dialogue with other audiences. We aim to be a bridge between young people and urban art, seeking to connect with brands to transform them into partners in our projects through social impact. To achieve this connection with young audiences, we promote projects such as the *Festival LollaPeriifa* and the *Podcast Atualiza é Meu Jovem*, which value urban art as a powerful way of transmitting messages and awakening sensations related to social, political and inequality issues. and diversity.