Professor Game

Professor Game helps organizations, educators, and community builders apply gamification and game thinking to drive engagement, retention, and loyalty. Founded by Rob Alvarez, Professor Game is home to the #1 gamification podcast, where world-class experts such as Yu-kai Chou, Amy Jo Kim, Jesse Schell, Nicole Lazzaro, Nir Eyal, and others share proven strategies for meaningful motivation. Beyond the podcast, we provide consulting, workshops, and training that help teams transform learning, business, and community experiences through play-based design. Our 3-step framework: Deep Understanding of the Situation – uncover what truly drives engagement. Create and Build – design game-inspired systems that align with people’s motivations. Playtest and Iterate – refine fast, learn faster, and deliver measurable impact. We work with companies, public institutions, and universities worldwide to make engagement, motivation, and loyalty meaningful — spreading world-class gamification practice through learning, consulting, and storytelling. Listen to the Professor Game Podcast or connect with us to explore how game-inspired design can transform your organization.