Programata Magazine

Programata Magazine, a part of HiEnd Publishing portfolio, is the ultimate cultural guide for the city of Sofia, Bulgaria. We tals about movies, theatre plays, exhibitions, concerts and parties, and literature events, places you should visit and people you should follow. If you wonder where to go, what to do and whom to know, you are at the right place - out-of-home print media with outdoor advertising formats, and highly valuated website - • A free distributed biweekly magazine for cultural events, places and people • Circulation – 15 copies • Radership – 45 people per edition • Distributed through own distribution network in more than 300 distribution points, including administrative and office buildings, business and trade centers, cinemas and theatres, museums and galleries, bars and restaurants • Distribution days – Thursday and Friday Readers’ Profile • Age: 20–50 years old • Social Profile: young, active people (they find the magazine out of home), interested in cultural and social life in the capital, but also in new trends and technologies, most of them non-TV viewers • Demography: high education, with incomes above the average for the country