Project Green Beard
The Green-Beard Effect was coined decades ago to describe altruistic behaviors towards others who look similar to us. But what if we didn't require a external marker to recognize we are all part of a community? Project Green Beard aims to build a greater sense of community through storytelling in examining the underlying traits that make us human: our drive to find purpose, our capacity to do good, and our connection in striving for better health. Through relatable experiences we can deconstruct fitness into accessible pieces for people from all walks of life.
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