Project Hyper

Project Hyper is an early stage ad tech startup whose software platform, Hyper, provides AI-driven assistance to ad managers. Hyper combines planning, trafficking, and optimization into a unified, iterative process executed by a software agent under the guidance of humans. Instead of generating new audience targets, Hyper focuses on finding the most productive set of existing targets as quickly and efficiently as possible. It emulates the strategies of the best human ad managers but does so with superhuman speed, memory, and foresight. It increases the number of campaigns managed per person and the number and quality of experiments performed within each campaign.