Project Nursery

Our story began in 2008 as two friends who set out to help parents find the vision, tools, and products for all their baby nursery and kid-friendly decorating projects. Since then, Project Nursery has grown to attract a highly connected, design-conscious community in the millions—reaching more than 2 million millennial parents, design professionals, influencers and leading brands globally. With expert and member-generated content updated multiple times a day, we help you get inspired and stay informed through content and social media. We’re especially good at helping tackle DIY projects, pooling insider advice from design experts and sneaking peeks behind the doors of the latest celebrity and influencer nurseries. In addition to our robust content and talented community, we proudly offer direct access to a specially curated selection of the most coveted nursery design and décor products through our e-commerce shop. We take great pride in partnering with the best brands to offer exciting and exclusive product collaborations. The Project Nursery brand now includes various licensed products such as our Wooster crib collection, eco-friendly paints and line of nursery electronics, including the Project Nursery Baby Monitor and Smart Sound Soother (a Techlicious Best of CES Award-winning joint venture with VOXX International), available at Buy Buy Baby, Best Buy, Target and Amazon. And we continue to grow with your family. Project Junior our sibling platform, addresses the next design stage and caters to a generation that’s not only growing in numbers, but also aging up in style and function.