Proof Insight

PROOF was established in 2020 to provide market research services to the drinks industry. Today we serve over 100 clients including global drinks brands, international hotel chains, pub estates and independents as well as young, growing UK drinks brands. We provide intelligence, analytics and consulting to help our clients survive and thrive in a competitive UK marketplace. Our proprietary tools, developed over the last decade, provide a 360-degree view of the drinks market and its consumers, and we use them to answer the critical commercial questions of distribution businesses and brand owners within the drinks industry. To find out more visit or contact hello@proofinsight.com