Provok

PROVOK is an idea lab for bold consumer growth. From early-stage ventures to global portfolios, we ignite what's next — before the world asks for it. Led by Tanvir Siddiqui — a former global marketing leader with 20+ years across 150+ markets — PROVOK blends future foresight with commercial firepower to drive brand, business, and behaviour change. We work where the opportunities are high and the answers aren’t obvious. From legacy brands facing irrelevance to startups chasing momentum, PROVOK delivers: Strategic foresight — emerging consumer, culture & tech signals 🧠 Brand positioning — clarity & distinctiveness Innovation strategy — ideas grounded in future trend Idea & content strategy — built to connect & convert Growth marketing — funnel design, content idea and KPI 🤖 Synthetic research — fast, directional, and decision-ready Capability building — rewiring marketing teams for tomorrow We're here to provoke what’s possible next. To discuss your challenge — contact: tanvir.siddiqui@gmail.com