Ps212 Naming & Branding

We're a naming agency. Naming products, companies, and more for the brands you know from start-ups to the Fortune 50 and everyone in between. Our story: Born out of a classroom in downtown New York City, our ethos as problem solvers drives the way we work to tackle every assignment. Our big agency experience inspired us to ditch the do-it-all, standardized process for a focused, family-like partnership where we get to know our clients, then build a custom approach that suits their needs. Client Partners: Here are a few clients we’re working with and had the privilege of working for on previous assignments: Microsoft, Google, Amazon, Sonos, Dole, GE, Kruger, Pfizer, Morgan Stanley, City of New York, Waymo, Cisco, Coach, Indeed, Weber, Wyndham, T-Mobile, Pearson, KPMG non-profit ACLU, Africa America Institute, Tiger Woods Foundation start-ups Braid, Etsy, Evident, Minted, Wisk, TrialSpark, Flock Freight Specialties: Brand Naming | Brand Architecture | Name Research I Preliminary TM Evaluations | Linguistic & Cultural Assessments I Brand Strategy | Naming Best Practices & Playbooks For more information, please visit and follow us on Twitter at @PS212Naming