Purple Cow

Let's understand what 'Purple Cow' means. Imagine you are driving, and you pass a field full of cows. At first, you barely even notice the cows as you've seen so many before. You certainly don't notice a particular cow in the herd because seeing cows, for most of us at least, is a regular occurrence. Then imagine that you see a 'Purple Cow'. All of a sudden, this Cow has captured your attention. It stands out from the rest of the herd. You turn to the passenger to comment on how remarkable this purple cow is. Its uniqueness stops you in your tracks. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting, or remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. The elusive purple cows. Godin's philosophy is basically “go big or go home.” He argues that “safe” ideas are not safe at all–they are boring and will be ignored like normal-coloured cows. Rather, it's the risky ideas, over-the-top ideas that will get noticed, and have a chance to survive. With Purple Cow Media, we aim to achieve exactly the same for Brands and Creators through: 1. Brand Identity 2. Social Media Management 3. Influencer Marketing 4. Website Design Let's Connect: Team@purplecow.in