Purple Patch Fitness

At Purple Patch Fitness, we believe performance is personal. Whether you're a time-starved athlete chasing a PR, a beginner chasing your first finish line, or an executive striving to lead with vitality — we provide the tools, structure, and support to help you thrive. Founded by world-renowned coach Matt Dixon, Purple Patch has helped over 1,500 athletes qualify for IRONMAN and 70.3 World Championships — but we’re about more than results. We build smarter, more sustainable training for real life. Our unique methodology blends expert coaching, integrated strength, recovery, nutrition guidance, and mindset — all supported by a world-class coaching team and global community. From world champions to busy parents, Purple Patch serves a global community with 1-to-1 coaching, our Tri Squad triathlon program, and strength, running, and cycling programs. We also offer executive performance coaching through our corporate leadership initiative, Win Cycle. Join us to unlock your best self — in sport and life.