Purple Pilchard

Pilchard is a nimble marketing consultancy that champions the needs and aspirations of young, ambitious FMCG brands looking to secure meaningful breakthrough moments in an increasingly cluttered marketplace. Everywhere you look there are ‘emerging’ brands hungry to change our nation’s food landscape for the better. A growing intolerance for soulless, ‘conveyor belt’ solutions means there’s never been a better time for smaller brands to nudge ponderous market monoliths off their shiny perches. Bigger brands with significant budgets living off yesterday’s reputations can’t be side-lined overnight and in a way that’s great, because their dreary, lingering presence only accentuates your strengths? Our mission is to help ambitious ‘disruptor’ brands carve out distinct, defendable niches. Pilchard's hands-on approach rejects empty noise, pointless peacocking, random soundbites or any hazy unexplained costs; opting instead for a joined up strategic vision, compelling messages and an affable tone of voice that allows, consistent and meaningful cut-through.