Purposecraft Ltd

Genuine purpose makes the best companies. Yet fewer than 10% of company purposes are effective in driving either impact or performance. Companies that successfully develop their purpose outperform their peers on market share, growth, transformation, innovation, employee productivity, and customer loyalty. As leading global experts in strategic company purpose development, our purpose is to help them achieve this. We provide advice, consulting and training for leaders, based on our proven purpose development methodology. This enables evidence-based purpose, strong organisational uptake, and enduring strategic focus - driving both impact, and performance. We support CEOs and boards seeking to-Understand the opportunity and considerations for successful purpose development -Design and implement a purpose development initiative -Train senior leaders in the components of successful purpose development -Problem-solve purpose foundations, adoption and effectiveness “We are on the right path” These were the words of a senior executive whose global corporation we navigated to finding its purpose in 2014. Defining the overall value proposition, the purpose has since propelled their firm of people to reorganise around the customer, address unmet needs by breaking with industry convention, reconcile teams with rival capabilities behind a greater opportunity, and unify its diverse organisation under a single brand. We believe that this level of strategic clarity, shared by an entire organisation from top to bottom, is the hallmark of a properly defined purpose. As a symbol of gratitude, the client presented us with an Inuksuk (illustrated in our logo), a form of traditional Inuit cairn used to say, “You are on the right path”. These words inspired us to found Purposecraft.