Pyure Aveda

Eric Charles Mokotoff, originally from NY is a highly sought after, passionate and creative haircolor artist and educator. Proud of his 17 years of experience as an educator, and certified by top companies such as L’Oreal and Aveda; Eric is an active colorist and color director/educator. Currently Eric works as a Color Director for a company of salons in South Florida. He brings extraordinary creativity to the haircolor process as well as the education process. The Salon Industry Business Artist is a must read for anyone involved in the salon industry. This book repairs the dysfunctional relationship that has plagued salon owners and professionals for decades. It creates a business model for both salon owners and professionals to once and for all put an end to the negative stereotypes that have tarnished our industry. Eric easily shows what ingredients are missing for both salon owners and salon professionals. He paints a clear picture of why would anyone want to work for your salon? Eric reveals his “Business Artist”, a new breed of salon professional who will demand what a career path should be. Salon owners need to be on board or face extinction unless they too become “Business Artist” salons. Both salon owners and salon professionals will learn what it takes to enter a newly revamped industry vision. Be part of the revolution and not a casualty.