Qic Research

We create immersive, insight-rich qualitative and ethnographic research explorations, either in-person or virtual. Every program is custom designed to reveal not just what consumers say or do, but also to explain who they are, what motivates them, and what it all actually means for your business. Our research programs include brand exploration, consumer deep dives for segmentation, shopper marketing, innovation and creative development. We have broad experience across categories, including CPG, tech, retail, fashion, travel, gaming, academics and social issues. And youth is a focus - with over a decade of experience creating programing targeted to tweens, teens and young adults and expertise in the next generation of young consumers.