Quix Labs

Quix Labs was founded to rethink how adult smokers approach change. For many, patches, gums, and lozenges don’t address the full experience of smoking—and that’s where we come in. Our flagship product, Quixotic, is a reusable smoking alternative designed for adult users who want a structured, familiar, and flexible option. Unlike traditional products, Quixotic maintains the hand-to-mouth ritual many smokers rely on, while offering a tapered nicotine pod system with four clearly labeled strengths—including zero. Pharmacists across the UK are increasingly turning to Quixotic as a preferred recommendation when standard products haven’t worked. With no buttons, no refilling, and no complex setup, it’s simple to use and easy to understand—making it ideal for those seeking a more manageable switch. Available exclusively through pharmacies and the Quix Labs website, Quixotic is designed to support a shift in habits, not replace them with new ones. And with Quitters Club, our partnered digital community platform, users can access helpful resources and peer support along the way. Now available throughout the UK and launching soon in Ireland and the EU, Quix Labs is proud to offer a structured, responsible alternative built for real-world use—wherever you are in your journey.