Raahi

Raahi is destination themed merchandise brand working to disrupt the souvenir industry. We are changing the way they are designed, made & sold. Presently, souvenirs are primarily limited to handicrafts & antiques, with little or no options outside of it. The products are repetitive across the country, lack creativity & sold mostly by unorganized shops without any quality assurance. We are changing the landscape by designing merchandise for over 30 destinations in India, sourcing it directly from manufacturers with the highest quality standards & collaborating with retail stores at prominent locations for easy access to travellers. Ultimately, giving them a product which is a reflection of their experience & the quality that matches their tastes. We have already launched collections for Jaipur, Delhi, Chandigarh & Punjab. We extensively study the destination from the travellers’ point of view & experience. Designers then blend this with art keeping in mind production feasibility to ultimately create products that are usable, durable & creatively crafted.