Rafum Group

Rafum group, with retail at its core, manages and operates 170 retail stores. It owns 10 plus footwear and apparel brands which are sold throughout Pakistan. It started with the ‘sight on future’ adopted by Zahid Hussain, the group founder. The ambition was for its first brand Borjan to help make it’s customers look smart. And nothing helps the looks more than a smart pair of shoes. The business success has earned Zahid Hussain a name in the 100 business leaders of Pakistan, published by Manager Today. Borjan, a trendy and fashion footwear brand runs 140 shops under the banner of Borjan. Present in 73 cities and towns of Pakistan It is rank as the fifth largest footwear retailer in the country. Advancing the attraction of fashion in footwear, it claimed the Fashion Forward tag line and aired the Fashion Talk advertisement to win the best add award for the fashion category. Website: Mocciani, a mid-upper market brand, it retails trendy and quality footwear for men and women. The footwear is complimented with fashion accessories in the stores. With its 24 shops running the brand plans to add more shops in the future. Website: Nayza with its innovative and trendy designs, it is a first top for Athletes looking for functional sports apparel and footwear, that can enhance their performance or complement their natural capabilities on the track or any plying field. And sports enthusiast looking for an athleisure urban life style. With four stores operating, it is set out for expansion in the coming years. Website: Industry Retail & Manufacturing