Rally Labs

The consumer pharma category is characterized by sterile brands and the same playbook those brands have been using for 70+ years. With different health concerns and media habits, younger consumers are a neglected segment that presents a massive market opportunity in the consumer health space. After launching with the most social and youthful of ailments, hangovers, the Blowfish brand has expanded to include other over-the-counter (OTC) products that address migraines and athletic pain. Recently, Rally Labs launched Gemma, a women’s health brand that addresses specific women's health issues using science-backed ingredients in dietary supplements and OTC drugs.