Rasa Multi Venture Pvt Ltd

The foodkey brand, flagship brand of rasa multi venture is decade long national leader aspiring to be a global leader in cooking oil categories, unique quality, good health and customer satisfaction are the foundations of our business and form the natural ingredients for all our innovations at foodkey. foodkey continues to grow and makes an active effort to keep adding variants to its product range. The Brand has always strived towards refreshing its portfolio, keeping in mind the ever changing needs of the consumer. With life becoming faster by the second the joy has gone out of the meals, which have been reduced to a necessary chore rather than a joyous occasion it once used to be. foodkey has arranged products that have consistently been delivering taste to the homes of Indians the fact that the oils are healthy and hygienic allows the consumers guilt-free indulgence. At the time it entered the saturated market as a young player. However, it not only rose to the challenge, but took the nation by storm, with its relentless dedication to unique quality, innovative, colourful packaging and a promise of health that it delivered time to time. To strong its position as the undisputed leader in the category, foodkey refreshed its positioning to create stronger consumer relevance. Keeping in line with the new brand communication, the entire packaging was revamped in November 2016.