Rascal Usa

Let's make the creative better. When ads are developed for boomers, the work often lacks insight, understanding, is uninspired and outright disrespectful. Agencies think this age group is not cool enough to be catered to with big, bold, creative ideas. We believe this is a big marketing miss. Boomers are a generation that prides itself on youthfulness, vigor and vitality. They believe they can have it all, and most definitely don’t want to be seen as boring. We don’t do boring.