Reaction Design Studio

ReAction Design Studio was founded by 3 like-minded apparel professionals with a depth of experience in apparel design, trend direction and product development. Created by Scarlet Kux-Kardos, Barbara Saunders and Annika Forde, ReAction specializes in active and outdoor technical apparel. We are an innovative product design and development studio that creates products for men, women, kids and our four-legged friends. Scarlet is passionate about designing products for a purpose and focuses on the fine details of technical design and product development to create beautiful, functional apparel and accessories. Barbara is an industry leader, using design as a problem-solving tool and as a method for improving connections between people and the products they use. She excels in product strategy and creative direction as well as flawless fit. Annika is a creative and pragmatic thinker with an extensive background in technical apparel. She is our strategist and excels in project and production management for our clients, as well fabric sourcing and development. Check out our site at to find out more.