Real Insight

REAL Insight in an in-context insights agency that specializes in unlocking growth through real connection. We leverage a novel suite of qual solutions including in-store intercepts and shopalongs, in-home ethnographies, mobile immersions, and others. We triangulate the “why” by integrating behaviors, System 1 feelings, and in-depth conversation. Of particular note, our proprietary in-store methods and Win At-Shelf Framework™ make it easy for brands to test prototype products and packaging with real shoppers in real stores. Brands leave understanding what is working and how to optimize. We are truly a one-of-a-kind agency that has been blessed to partner with many of the leading brands in unlocking their toughest challenges and biggest opportunities. Primary Solutions- Packaging: exploration, optimization, and validation - Innovation: JTBD foundational work, concept prioritization, and TPO optimization - Intuition: Deep consumer work to guide foundational strategy and build empathy - Shopper Insights: To guide shopper strategy and optimize shopper programs