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VerifiedAdvertising Services· Founded 2013

Realytics

Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility…). With those indicators, TV advertisers own the keys to fully optimise their media plan and their investments. Known for its technological excellence, Realytics has developed a unique scoring algorithm capable of identifying who, among the web visitors coming during a TV spot airing, has been exposed to the TV spot and has reacted immediately. At the core of TV-digital convergence, this major innovation allows TV advertisers to create cross-media campaign scenarios, combining the power of TV and the performance of digital. Moreover, the company anticipates the drive-to-web performances of one or several TV media plans to enable TV advertisers to tweak their choices before a campaign is even launched. Finally, Realytics not only measures the performance of a TV spot, but also captures the incremental traffic effect generated by the online notoriety of a campaign with both a short and long-term view. With more than 5.5 billion TV visits tracked for over 300 clients in 32 countries, Realytics has established itself as the key player of the present, but also for the future of TV: IPTV, VOL, replay… TV is evolving! Realytics constantly innovates to be closer to its clients’ needs, advertisers and agencies, and to accompany TV sales houses in this digital evolution.

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HeadquartersParis, FranceEmployees40(11 to 50)Annual revenue<$1MFounded year2013Websiterealytics.ioLinkedIn profileLinkedIn

Verified contacts

41

available on Kipplo

LinkedIn employees

40

11 to 50 range

Open roles

no listings

Distinct roles

34

indexed titles

Tech stack

4

tools in use

Monthly traffic

194

organic / mo

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Top roles at Realytics

34 distinct titles indexed · top 10 shown.

  • 3développeur back-end
  • 2front-end lead engineer
  • 1' é
  • 12nd year student at essca school of management
  • 1account manager
  • 1architect - co-founder
  • 1assistante de direction financière et administrative
  • 1business analyst senior
  • 1business developer
  • 1business development manager
  • +24more titles

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