Red Egg Entertainment

With advertisers abandoning traditional 30 second TV ads or expensive marketing campaigns that get skipped and blocked on social platforms and browsers, our vision for the future of ‘pimetime’ is brand-driven storytelling. It's not enough to have a logo strategically placed anymore, or a scripted ad that breaks the experience for the viewer. Branded Storytelling is a tightrope walk that requires a steadfast commitment to one’s core values. Whether it’s a TV show, a YouTube channel or an ad campaign, we believe as content creators we need to be authentic and transparent when working with brands – because integrity is all we have. Red Egg Entertainment was founded in 2010 by Sacha Sewhdat and Aaron Porteous. Together they produced 'believers', a feature length educational documentary about religion.'believers' debuted internationally in 2013 at the Spirit Enlightened Online Film Festival. Why Red Egg? While driving around Toronto shooting for believers in a Toyota Echo hatchback, Aaron and Sacha were tossing ideas around for a name for the production company. Sacha’s red Echo became a topic of discussion and Aaron teased that it resembled an egg. Red Egg Entertainment was born. Years later, Aaron came across a peculiar Orthodox icon of St. Mary Magdalene holding a red egg, and discovered what would become a hidden double-ententre for the believers documentarians.