Red Fire Branding

Liz Goodgold is a "branding guru" who works with corporations and entrepreneurs on how to brand out to stand out! This fiery redhead has created pharmaceutical brand names, repositioned big companies such as Galavision, created internal branding strategies for Sharp HealthCare, and coached over 200 entrepreneurs to sizzling results. Liz takes her marketing expertise honed at Quaker Oats, ARCO Oil, and Macmillan Publishing and serves up a mash-up of delicious R&D – ripping off and duplicating big ideas and translating them to practical ideas for different audiences. As a media expert, she has been quoted over 500 times from the Superbowl to the success of Duck Dynasty to the Kardashians to the evolving Tiger Woods brand. Liz is noted for her quick quips and soundbites for TV, print, and digital publications. Liz is a top-rated speaker at conferences and conventions delivering over-the-top strategies that work - really! She's a savvy businesswoman who tells it like it is - all while laughing and using examples ripped from the day's headlines. Pfizer, Qualcomm, HP, Warner Bros, Jones Day, and Abbott Labs are a few of her top-drawer clients. Entrepreneurs coach with Liz to: 1. Create compelling brand names in order to earn “flawless recall” 2. Determine a competitive point of difference 3. Establish a pricing structure and revenue models that forever eliminate billing per hour 4. Craft a “7-second Hook” so that prospects easily understand and engage with you 5. Develop marketing materials that convert browsers into buyers