Red Planet

Red Planet provides media, analytics and research leveraging the ‘know how’, trust and history drawn from 27 years of Qantas Loyalty data. We integrate expertise across three core service areas facilitating greater consumer benefit and commercial outcomes. Our team access and continuously analyse Qantas Loyalty behavioural data to offer our clients broader and deeper targeted insights. For more sophisticated marketing we look at holistic behaviours by marrying what customers do online with their offline activities. Our extensive multi-channel marketing reach enables a true and direct dialogue with consumers. We have one of Australia’s most extensive and up-to-date behavioural databases, with more than 80% of Australia’s most pro-active individuals, households and small businesses - along with offering access to the Red Planet Panel, our research panel comprising over Australian members. Red Planet is a Qantas Loyalty business.